Building Mini-Categories in Product Networks
نویسندگان
چکیده
We constructed a product network based on the sales data collected and provided by a Fortune 500 Specialty Retailer. The structure of the network is dominated by small isolated components, dense cliquebased communities, and sparse stars and linear chains and pendants. We used the identified structural elements (tiles) to organize products into mini-categories—compact collections of potentially complementary and substitute items. The mini-categories extend the traditional hierarchy of retail products (group–class–subcategory) and may serve as building blocks towards exploration of consumer projects and long-term customer behavior.
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